The media in the formation of the agenda

Abstract

Mass media play a relevant role in spreading public affairs that occur. Through the Agenda Setting Theory has been proven the high-power media have, to transfer to the citizenship, the hierarchy issues towards public discussions should be oriented and considered as the Most Important Problems (MIP) that government should attend. This article shows evidence of media contribution of the public agenda and contributes to the discussion about the actions carried out by the different actors to impose public affairs. KEYWORDS: Agenda setting, public agenda and media.